Today only two ancient sports are still being practiced massively: running and boxing.

The reason is that since primitive man inhabits the planet, humans respond to hazards in two ways: fleeing or confronting them. It’s what is known as “fight or flight reaction”, physiological response mechanisms that provided prehistoric humans to respond quickly to any threat, making the difference between dying and living.

Although the human brain has been evolving, reflexes by which today’s mind and body are facing competition, public speaking or reacting to an emergency, are identical to those of our ancestors and, therefore, we continue to respond in the same way: fleeing or fighting.

Fist fighting as a competition and spectacle is as old as the sport itself, because there is evidence of the practice of boxing since year 4000 BC. Boxing was not invented for those who were already strong; they didn’t need it. It was invented to overcome, so that the smallest one could beat the largest one. So that training, determination, courage and brain could impose on mere brute force.


“These are the boxers, as complex and imperfect as you or me, as any man. Admire them if the epicness of their lives has come to thrill you. Fascinate yourself if you don’t understand the motivation that encourages them to get into a ring. But one way or another, treat them with respect. The same respect integer and brave men deserve since time inmemorial”

Life is a contact sport. It welcomes us to this world with a whip on our ass, not a kiss on the cheek. Fortunately there are fewer situations where you must fight in the strict sense of the word; but every day we are forced to fight hard for everything we want to achieve, to the point where today fight and fighters are used as metaphors. A metaphor for anyone who is not resigned to spend his/her life lying on the floor or hearing protection counts. Training like a fighter will make you think as a fighter… Doing it without breaking your nose is where we come in!

But boxing is not fighting only. It is an ability that requires patience, discipline and hard work. We teach you to think and act like a professional boxer in the ring so you can feel like a fighter when you’re out from it. Changing physically you will also change your mentality, so the training can help you meet any challenge, overcome any obstacle, strengthen your body and, what’s more important, your will.

In life, as in boxing, the loser is not the one who hits the ground. The loser is the one who doesn’t get back up.

When you tell you’re in a boxing gym, there will always be someone to tell you it’s an atrocity, that it isn’t a sport, that it only requires brute force and violence… Well, everyone is free to speak and who has never tried it, will never understand. Fortunately Oscar Wilde, Jack London, Charles Chaplin, Ernest Hemingway, Juan Pablo II, Alfred Hitchcock, Scott Fitzgerald, John Ford, Norman Mailer, Luchino Visconti, Nelson Mandela, Ezra Pound, Víctor Hugo, Michael Mann, John Dos Passos, Julio Cortazar, Elia Kazan, Sir Arthur Conan Doyle, Franco Zefirelli, Lord Byron, Arthur Cravan, Martin Scorsese, Apollinare, Joyce Carol Oates, William Faulkner, Guillermo Cabrera Infante, Clint Eastwood, Dashiell Hammet and some others, think just like us.